A web designer is a creative professional that combines artistic design skills with technical knowledge to produce engaging online user experiences. They use a range of design software to develop aesthetically pleasing layouts, color schemes and typography for websites that work across different devices. Web designers often collaborate with UX (user experience) and UI (user interface) teams to ensure designs meet practical usability requirements. They also interact with content creators to integrate copy and visuals seamlessly. Regular feedback with users is also important to inform iterative improvements to designs and digital product development.
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Web designers create interactive prototypes and clickable mockups to demonstrate website functionality, as well as gather user feedback and perform quality assurance testing. They prepare design assets, specifications and style guides for handoff to the development team. They may also contribute to coding and programming work as needed.
The primary qualifications for becoming a web designer are a relevant degree or equivalent experience and strong computer literacy. Many web designers complete a bachelor’s degree in a subject like information technology or computer science, before taking specialised courses in web design and gaining industry certifications. This can make them more competitive in the job market.
Entry-level web design positions are available for graduates and school leavers, as well as freelance and contract roles. These roles can be found through university careers services, specialist recruitment agencies and national and local job sites. In-house web design vacancies are typically paid between PS19,000 and PS36,000, although salaries can be much higher in London.